| 000 -LEADER |
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| fixed length control field |
04087nam a22002777a 4500 |
| 001 - CONTROL NUMBER |
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| control field |
34991268 |
| 003 - CONTROL NUMBER IDENTIFIER |
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| control field |
PCUS |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20220708163312.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
180228t xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9780415532792 |
| 040 ## - CATALOGING SOURCE |
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| Original cataloging agency |
PCUS |
| Transcribing agency |
PCUS |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
FAC GV713 |
| Item number |
M37 2014 |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) |
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| Call Number |
Fac. GV713 M37 2014 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Masterman, Guy |
| Relator term |
Author |
| 245 00 - TITLE STATEMENT |
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| Title |
Strategic sports event management / |
| Statement of responsibility, etc. |
Guy Masterman |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
Third edition |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
London : |
| Name of publisher, distributor, etc. |
Routledge, |
| Date of publication, distribution, etc. |
2014. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxvii, 408 pages : |
| Dimensions |
25 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Introduction 1. The Sports Events Industry 2. Event Organisations 3. The Sports Events Planning Process 4. Impacts and Legacies 5. Financial Planning and Control 6. Event Revenue Maximization 7. The Bidding Process 8. Event Implementation 9. Marketing Planning and Implementation 10. Innovative Communications 11. Sports Event Sponsorship 12. Research and Evaluation |
| 520 3# - SUMMARY, ETC. |
|---|
| Summary, etc. |
"The hosting of sports events whether large international events, or smaller niche events can have a significant and long lasting impact on the local environment, economy and society. Strategic Sports Event Management provides students and event managers with an insight into the strategic management of sports events of all scales and types, from international mega-events to school sports. Combining a unique conceptual framework with a practical, step by step guide to planning, organizing, managing and evaluating events, the book explains the importance of adopting a strategic approach, showing how to implement strategies that lead to successful outcomes over the short and long-term. This fully revised and updated third edition uses international case studies in every chapter, from the NBA and NFL to Formula One and the English Premier League, offering real-world insight into both larger and smaller events. In addition, woven throughout the book are a series of in-depth studies of the London Olympic Games, the ultimate sporting event and an important point of reference for all practicing and aspiring event managers. The book covers every key aspect of the sports event management process, including sports organizations, such as the IOC, FIFA and IAAF, and their interactions with event partners, the media and promoters short-term and long term benefits of the planning process event impact and legacy operational functions including finance, ticketing, transport, venues, IT, human resources, and security marketing and communications, including social networking and new media the bidding process research and evaluation. Strategic Sports Event Management is the leading sports event management textbook and is now accompanied by a companion website containing a range of additional teaching and learning features. The book is important reading for all students of sport management or event management, and all practicing event managers looking to develop their professional skills"--<br/>"Strategic Sports Event Management provides students and event managers with an insight into the strategic management of sports events of all scales and types, from international mega-events to school sports. Combining a unique conceptual framework with a practical, step-by-step guide to planning, organizing, managing and evaluating events, the book explains the importance of adopting a strategic approach, showing how to implement strategies that lead to successful outcomes over the short and long-term. Strategic Sports Event Management is the leading sports event management textbook and is now accompanied by a companion website containing a range of additional teaching and learning features. The book is important reading for all students of sport management or event management, and all practicing event managers looking to develop their professional skills"-- |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
1. Sports tournament |
| General subdivision |
management |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
2. Strategic planning. |
