The PR agency handbook / (Record no. 5026)

000 -LEADER
fixed length control field 03052nam a22002177a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20221103131019.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
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020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781506329055.
Qualifying information pbk.
040 ## - CATALOGING SOURCE
Original cataloging agency PCUS
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HD59
Item number L97 2018
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Luttrel, Regina
Relator term Author
245 12 - TITLE STATEMENT
Title The PR agency handbook /
Statement of responsibility, etc. by Regina Luttrel and Luke Capizzo
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Los Angeles :
Name of publisher, distributor, etc. SAGE,
Date of publication, distribution, etc. c2018.
300 ## - PHYSICAL DESCRIPTION
Extent xxi, 279 pages ;
Other physical details illustrations :
Dimensions 23 cm.
500 ## - GENERAL NOTE
General note Providing a practical and concise introduction to agency life, this text gives an insight into the day-to-day operations of a professional PR firm and offers best practice for creating a successful PR career.
505 3# - FORMATTED CONTENTS NOTE
Formatted contents note Part I: Agency Life; Chapter 1: Working in an Agency; Work Environment; Agency Structure; Agency Types: Niche Agency vs. Full Service; Chapter 2: Working with Clients; Choosing a Client: The Right Fit; Types of PR Expertise; Clients Large and Small; Client Types, Obstacles and Solutions; Chapter 3: Starting off on the right foot; Setting Expectations; Client Contacts and Reporting Relationships; Billing for Services; Key Takeaways; Part II: Strategies & Tactics; Chapter 4: Managing Projects, Meetings, and Client Communication; Setting Expectations for Success; Best Practices for Project Management; Agency and Client Meetings: Before, During, And After; Chapter 5: Corporate Communication: A Look at Crisis Communication and Media Relations; The Role of Corporate Communication and Agency Partners; Chapter 6: Social Media: A Comprehensive Look at What Companies Need; Organizational Social Media for Clients; Content creation and Curation; Building the Right Relationships; The Evolution of a Company's Social Media Strategy; Chapter 7: Marketing: Marketing in a Public Relations Agency; Two is Better than One; The Ecosystem of Earned and Paid; Chapter 8: Branding Basics; Creating a Company Brand; Building, Managing, & Sustaining Brands; Chapter 9: Internal Communication; What can agencies add to internal communication?; Internal communication for external results; Chapter 10: Creative Production; Basic Visual Design Principles; Learning the Languages of Design; Learning the Language of Print Production; Learning the Language of Video Production; Chapter 11: SEO, Content Marketing & Digital Marketing; Principles of Web Design; Part III: The Business of Agency PR; Chapter 12: Client Service-The Counselor Role and Seeding Creativity; Challenges to Agency-Client Partnerships; Providing Strategic Counsel; The power of "Yes, And ... "; Chapter 13: Entrepreneurship & Business Development; What do you want to be?; Developing Long-term Client Relationships; Part IV -Putting it all together; Chapter 14: Public Relations Tools and Templates; PRSA IPA Proposal Template; ROSTIR Strategic Planning Guide; Strategy or Creative Brief; Mini Case Study: Lincoln's Watch.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Public relations.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Capizzo, Luke W.
Relator term Author
Holdings
Not for loan Collection code Permanent location Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Koha item type
Not For Loan College Philippine Christian University Manila Reference 11/03/2022   HD59 L97 2018 52783 11/03/2022 Books