Introduction to meetings, incentives, conferences and events management (MICE) / Zenaida Lansangan-Cruz

By: Cruz, Zenaida Lansangan PhDMaterial type: TextTextPublisher: Manila, PH : Rex Book Store, 2020Edition: First editionDescription: vi, 213 pages : illustrations ; 25 cmISBN: 9786210403848Subject(s): Events managementDDC classification: 394.26 LOC classification: GT3406 | C7 2020
Contents:
Chapter 1: The Meaning and Importance of MICE -- Chapter 2: Key Players in the MICE Industry and Their Roles in the Tourism and Hospitality Industry -- Chapter 3: MICE Planners -- Chapter 4: MICE Planning -- Chapter 5: MICE Management -- Chapter 6: Marketing MICE -- Chapter 7: Financial Management of MICE -- Chapter 8: Risk Management -- Chapter 9: The Role of Ethics in the MICE Industry -- Chapter 10: Technology for the MICE Industry -- Chapter 11: Changes Affecting the MICE Industry in the Next Millennium -- Chapter 12: Special Events Management.
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Item type Current location Collection Call number Copy number Status Date due Barcode
Books Books Philippine Christian University Dasmarinas
College Fil. GT 3406 C7 2020 (Browse shelf) 1 Available 9345
Books Books Philippine Christian University Dasmarinas
College Fil GT 3406 C7 2020 (Browse shelf) 2 Available 9346
Books Books Philippine Christian University Manila
Filipiniana
College GT 3406 C7 2020 (Browse shelf) 3 Available 52034
Books Books Philippine Christian University Manila
Filipiniana
College GT 3406 C7 2020 (Browse shelf) 4 Available 52035
Books Books Philippine Christian University Manila
Filipiniana
College GT 3406 C7 2020 (Browse shelf) 5 Available 52036
Books Books Philippine Christian University Manila
Filipiniana
Senior High School 394.26 C955 2020 (Browse shelf) 6 Available 880
Books Books Philippine Christian University Manila
Filipiniana
Senior High School 394.26 C955 2020 (Browse shelf) 7 Available 881
Books Books Philippine Christian University Manila
Filipiniana
Senior High School 394.26 C955 2020 (Browse shelf) 8 Available 882
Books Books Philippine Christian University Manila
Filipiniana
College GT3405 L29 2020 (Browse shelf) 9 Available 52753

Includes glossary and index.

Chapter 1: The Meaning and Importance of MICE -- Chapter 2: Key Players in the MICE Industry and Their Roles in the Tourism and Hospitality Industry -- Chapter 3: MICE Planners -- Chapter 4: MICE Planning -- Chapter 5: MICE Management -- Chapter 6: Marketing MICE -- Chapter 7: Financial Management of MICE -- Chapter 8: Risk Management -- Chapter 9: The Role of Ethics in the MICE Industry -- Chapter 10: Technology for the MICE Industry -- Chapter 11: Changes Affecting the MICE Industry in the Next Millennium -- Chapter 12: Special Events Management.

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