The marketer's guide to socio-economic classification of consumers insights and challenges of target marketing in the Philippines using SEC indicators / Ned Roberto
Material type: TextPublisher: Makati : Asian Institute of Management, 2002Description: 112 pages: Illustrations; 21 cmISBN: 9716790627Subject(s): Market surveys -- Philippines | Consumption (Economics) -- Surveys | Consumers -- Research -- PhilippinesLOC classification: HD8039.C66 | R6 2002Item type | Current location | Collection | Call number | Copy number | Status | Date due | Barcode |
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Books | Philippine Christian University Dasmarinas Filipiniana | Graduate School | HD8039.C66 R6 2002 (Browse shelf) | 1 | Available | DGS01323 |
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