Brand transformation : transforming from performance by disruptive, pragmatic and achievable brand strategy / Keith Glanfield

By: Glanfield, Keith Doctor [author]Material type: TextTextPublisher: Abingdon, Oxion ; New York, N.Y. : Routledge, 2018Description: xiii, 224 pages : illustrations ; 24 cmISBN: 9781138064294Subject(s): Branding (Marketing) -- Management | Organizational change
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Item type Current location Collection Call number Status Date due Barcode
Books Books Philippine Christian University Manila
Graduate School HF 5415.1255 G56 2018 (Browse shelf) Available 51518

Includes bibliographical references and index.

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