Strategic management in the media : theory to practice / Lucy Kung

By: Kung, Lucy [author]Material type: TextTextPublisher: Los Angeles: SAGE, c2017Edition: Second editionDescription: xvii, 237 pages : illustrations ; 25 cmISBN: 9781473929500Subject(s): Mass media -- Management | Strategic planning
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Item type Current location Collection Call number Status Date due Barcode
Books Books Philippine Christian University Manila
College P 96 M34 K96 2017 (Browse shelf) Available 51615

Includes bibliographical references and indexes

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