An introduction to franchising / Robert Webber

By: Webber, RobertMaterial type: TextTextPublisher: New York, NY : Palgrave Macmillan 2013Description: xiv, 272 pages ; 24 cmISBN: 9780230361645Subject(s): Franchises (Retail trade)LOC classification: HF5429.23 | W43 2013
Contents:
Chapter 1: The origins and history of franchising -- Chapter 2: Defining franchising -- Chapter 3: The pros and cons of franchising -- Chapter 4: The franchise relationship -- Chapter 5: Entrepreneurs and franchising -- Chapter 6: The role of ethics in franchising -- Chapter 7: Cultivating a franchised business -- Chapter 8: The steps to buying a franchise -- Chapter 9: Legal and financial matters -- Chapters 10: Developing the business -- Chapters 11: Exit strategies -- Chapter 12: Developing the future of franchising.
Summary: A practical, applied textbook offering an introduction to the world of franchising from the perspectives of both the franchisor and franchisee, this is a unique text for use by students studying franchising or by students or practitioners interested in buying a franchise or in franchising their business model.
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Books Books Philippine Christian University Manila
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College HF5429.23 W43 2013 (Browse shelf) 1 Available 50907

Includes bibliographical references and index

Chapter 1: The origins and history of franchising -- Chapter 2: Defining franchising -- Chapter 3: The pros and cons of franchising -- Chapter 4: The franchise relationship -- Chapter 5: Entrepreneurs and franchising -- Chapter 6: The role of ethics in franchising -- Chapter 7: Cultivating a franchised business -- Chapter 8: The steps to buying a franchise -- Chapter 9: Legal and financial matters -- Chapters 10: Developing the business -- Chapters 11: Exit strategies -- Chapter 12: Developing the future of franchising.

A practical, applied textbook offering an introduction to the world of franchising from the perspectives of both the franchisor and franchisee, this is a unique text for use by students studying franchising or by students or practitioners interested in buying a franchise or in franchising their business model.

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