Global and transnational business : strategy and management /
George Stonehouse [and 3 others]
- Second edition
- Chichester, West Sussex : John Wiley & Sons, Ltd., 2004.
- 474 pages : 25 cm.
Includes bibliographical references and index
An introduction to global business -- Strategic and Management Issues in Global and Transnational Business -- Global and transnational business-an introduction -- The globalization debate -- Levitt and standardization -- Globalization of industries and markets -- Case example: increasing global co-ordination in Philips Electronics -- Global and transnational strategies and management-the issues -- A framework for global and transnational strategic management -- The controversies in strategic management -- The prescriptive or deliberate approach to strategy -- The emergent or learning approach to strategy -- The competitive positioning approach to strategy -- The resource, competence and capability approach to strategy -- The approach to global strategy in this book -- Strategy is both planned and emergent -- Competitive advantage results from both internal competence development and from changing conditions in the business environment -- It is important to distinguish between industries and markets -- Competitive advantage results from organizational learning, and both competitive and collaborative behaviour -- The complexity and unpredictability of change in both the business environment and in businesses themselves mean that businesses must be intelligent (or learning) organizations -- A summary of the frameworks -- The global and transnational strategic management process -- The management process matrix -- The major elements in the process matrix -- Global business analysis -- Globalization and Global Vision -- The concept of globalization.
0470851260
2003025487
International business enterprises --Management. Strategic planning. Marketing --Management. Competition, International.