Core concepts in business and management :  marketing / 
3G E-Learning 
 - New York, NY :  3G E-Learning LLC,  2019. 
 - 243 pages : col. illustrations  DVD 
<br/><br/>Includes index and bibliographical references. 
<br/><br/>Chapter 1 An Overview of Marketing -- Chapter 2 Marketing Planning -- Chapter 3 Sales Forecasting -- Chapter 4 Consumer Behavior -- Chapter 5 Dealing with Competition -- Chapter 6 Market Segmentation. 
<br/><br/> Marketing plays a critical role in business world today and is central to the success of any business. One of the main divisions within an organization, marketing role is to recognize customer needs and wants and to produce a transform products in attempt to fullfill customer demand. 
<br/><br/><label>ISBN: </label>9781984620798 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Business.<br/>Marketing--Management.
<br/><br/><label>LC Class. No.: </label>HF5415.13  / C797 2019