Philippine Christian University

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Corporate strategy / John L Colley; Jacqueline Doyle; Robert D Hardie

By: Colley Jr., John LContributor(s): Doyle, Jacqueline | Hardie, Robert DMaterial type: TextTextSeries: McGraw-Hill executive MBA seriesPublisher: New York, NY : McGraw-Hill, 2001Description: 255 pages : 16 cmISBN: 0071417796Subject(s): Strategic planning | Strategic planning -- United States | Conglomerate corporations -- ManagementLOC classification: HD30.28 | C64 2001
Contents:
pt. 1. Corporate Strategy. Ch. 1. Introduction to Corporate Strategy. Ch. 2. Increasing Emphasis on Strategic Planning. Ch. 3. Strategy, the Old Economy, and the New Economy. Ch. 4. Strategic Planning Process -- pt. 2. Strategic Importance of Productivity. Ch. 5. Productivity Improvement and Competitiveness. Ch. 6. Productivity Improvement in the Old and New Economies. Ch. 7. Productivity and Competitive Analysis -- pt. 3. Analytical Tools for the Strategist. Ch. 8. Residual Income, Corporate Capital Charges, and EVA.
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Item type Current location Collection Call number Copy number Status Date due Barcode
Books Books Philippine Christian University Dasmarinas
Circulation 		Graduate School HD30.28 C64 2001 (Browse shelf) 1 Available DGS01110

Includes bibliographical references and index

pt. 1. Corporate Strategy. Ch. 1. Introduction to Corporate Strategy. Ch. 2. Increasing Emphasis on Strategic Planning. Ch. 3. Strategy, the Old Economy, and the New Economy. Ch. 4. Strategic Planning Process --
pt. 2. Strategic Importance of Productivity. Ch. 5. Productivity Improvement and Competitiveness. Ch. 6. Productivity Improvement in the Old and New Economies. Ch. 7. Productivity and Competitive Analysis --
pt. 3. Analytical Tools for the Strategist. Ch. 8. Residual Income, Corporate Capital Charges, and EVA.

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