Philippine Christian University

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Global and transnational business : strategy and management / George Stonehouse [and 3 others]

By: Stonehouse, George [editor]Contributor(s): Campbell, David [editor] | Hamill, Jim [editor] | Purdie, Tony [editor]Material type: TextTextPublisher: Chichester, West Sussex : John Wiley & Sons, Ltd., 2004Edition: Second editionDescription: 474 pages : 25 cmISBN: 0470851260Subject(s): International business enterprises -- Management | Strategic planning | Marketing -- Management | Competition, InternationalLOC classification: HD62.4 | G528 2004
Contents:
An introduction to global business -- Strategic and Management Issues in Global and Transnational Business -- Global and transnational business-an introduction -- The globalization debate -- Levitt and standardization -- Globalization of industries and markets -- Case example: increasing global co-ordination in Philips Electronics -- Global and transnational strategies and management-the issues -- A framework for global and transnational strategic management -- The controversies in strategic management -- The prescriptive or deliberate approach to strategy -- The emergent or learning approach to strategy -- The competitive positioning approach to strategy -- The resource, competence and capability approach to strategy -- The approach to global strategy in this book -- Strategy is both planned and emergent -- Competitive advantage results from both internal competence development and from changing conditions in the business environment -- It is important to distinguish between industries and markets -- Competitive advantage results from organizational learning, and both competitive and collaborative behaviour -- The complexity and unpredictability of change in both the business environment and in businesses themselves mean that businesses must be intelligent (or learning) organizations -- A summary of the frameworks -- The global and transnational strategic management process -- The management process matrix -- The major elements in the process matrix -- Global business analysis -- Globalization and Global Vision -- The concept of globalization.
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Item type Current location Collection Call number Copy number Status Date due Barcode
Books Books Philippine Christian University Dasmarinas
Circulation 		Graduate School HD62.4 G528 2004 (Browse shelf) 1 Available DGS01550

Includes bibliographical references and index

An introduction to global business -- Strategic and Management Issues in Global and Transnational Business -- Global and transnational business-an introduction -- The globalization debate -- Levitt and standardization -- Globalization of industries and markets -- Case example: increasing global co-ordination in Philips Electronics -- Global and transnational strategies and management-the issues -- A framework for global and transnational strategic management -- The controversies in strategic management -- The prescriptive or deliberate approach to strategy -- The emergent or learning approach to strategy -- The competitive positioning approach to strategy -- The resource, competence and capability approach to strategy -- The approach to global strategy in this book -- Strategy is both planned and emergent -- Competitive advantage results from both internal competence development and from changing conditions in the business environment -- It is important to distinguish between industries and markets -- Competitive advantage results from organizational learning, and both competitive and collaborative behaviour -- The complexity and unpredictability of change in both the business environment and in businesses themselves mean that businesses must be intelligent (or learning) organizations -- A summary of the frameworks -- The global and transnational strategic management process -- The management process matrix -- The major elements in the process matrix -- Global business analysis -- Globalization and Global Vision -- The concept of globalization.

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