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Digital marketing strategies for success in industry 4.0 / by Prof. ( Dr. ) Ajay Poddar and Prof. ( Dr. ) Shobha Poddar

By: Poddar, Prof. (Dr. ) Ajay [Author]Contributor(s): Prof. ( Dr. ) Shohna Poddar [author]Material type: TextTextPublisher: New Delhi : Academic University Press, 2023Description: xvii, 322 pages : illustrations ; 24 cmISBN: 97893955465Subject(s): Electronic commerce -- Management | Internet marketing | Strategic planningLOC classification: HF5548.32 | P74 2023
Contents:
Chapter 1: Digital marketing : Introduction, tools and scope -- Chapter 2: Overview of industry 4.0 in contempo0rary and futuristic environment -- Chapter 3: Digital marketing structure in industry 4.0 -- Chapter 4: Digital marketing a game changer for success of industry 4.0 -- Chapter 5: Transferring manual marketing strategies to digitally driven -- Chapter 6: Social media marketing : Sale almost everything exist in the world -- Chapter 7: Enriching consumer's buying and selling processes through -- Chapter 8: Industrial marketing : Aligning with the technical buying process Chapter 9: Product and services marketing : Channels driving more sales -- Chapter 10: Managing CRM in the modern economy through digital existence -- Chapter 11: Strategies for B2B digital marketing : Using the web to market directly to businesses -- Chapter 12: Encounter challenges of rural marketing through digital tools -- Chapter 13: Confronting crisis and turbulent situations through digital approach -- Chapter 14: Future of digital marketing in the ever complex world.
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Item type Current location Collection Call number Copy number Status Date due Barcode
Books Books Philippine Christian University Manila
Ph.D.-DA 		Graduate School HF5548.32 P74 2023 (Browse shelf) 1 Available 53428

Includes bibliographical references and index.

Chapter 1: Digital marketing : Introduction, tools and scope -- Chapter 2: Overview of industry 4.0 in contempo0rary and futuristic environment -- Chapter 3: Digital marketing structure in industry 4.0 -- Chapter 4: Digital marketing a game changer for success of industry 4.0 -- Chapter 5: Transferring manual marketing strategies to digitally driven -- Chapter 6: Social media marketing : Sale almost everything exist in the world -- Chapter 7: Enriching consumer's buying and selling processes through -- Chapter 8: Industrial marketing : Aligning with the technical buying process Chapter 9: Product and services marketing : Channels driving more sales -- Chapter 10: Managing CRM in the modern economy through digital existence -- Chapter 11: Strategies for B2B digital marketing : Using the web to market directly to businesses -- Chapter 12: Encounter challenges of rural marketing through digital tools -- Chapter 13: Confronting crisis and turbulent situations through digital approach -- Chapter 14: Future of digital marketing in the ever complex world.

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