| 000 -LEADER |
|---|
| fixed length control field |
01213nam a22002297a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
PCUD |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20230329084251.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
220504b ph ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781984620798 |
| Qualifying information |
Paperback. |
| 040 ## - CATALOGING SOURCE |
|---|
| Transcribing agency |
PCUD |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415.13 |
| Item number |
C797 2019 |
| 110 ## - MAIN ENTRY--CORPORATE NAME |
|---|
| Corporate name or jurisdiction name as entry element |
3G E-Learning |
| 245 00 - TITLE STATEMENT |
|---|
| Title |
Core concepts in business and management : |
| Remainder of title |
marketing / |
| Statement of responsibility, etc. |
3G E-Learning |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
New York, NY : |
| Name of publisher, distributor, etc. |
3G E-Learning LLC, |
| Date of publication, distribution, etc. |
2019. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
243 pages : col. illustrations |
| Accompanying material |
DVD |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes index and bibliographical references. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Chapter 1 An Overview of Marketing -- Chapter 2 Marketing Planning -- Chapter 3 Sales Forecasting -- Chapter 4 Consumer Behavior -- Chapter 5 Dealing with Competition -- Chapter 6 Market Segmentation. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
Marketing plays a critical role in business world today and is central to the success of any business. One of the main divisions within an organization, marketing role is to recognize customer needs and wants and to produce a transform products in attempt to fullfill customer demand. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing |
| General subdivision |
Business. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing |
| General subdivision |
Management. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Books |
| Call number prefix |
DASGS |
| Classification part |
HF5415.13 |
| Item part |
C797 2019 |
