Philippine Christian University

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Core concepts in business and management : marketing / 3G E-Learning

By: 3G E-LearningMaterial type: TextTextPublisher: New York, NY : 3G E-Learning LLC, 2019Description: 243 pages : col. illustrations DVDISBN: 9781984620798Subject(s): Marketing -- Business | Marketing -- ManagementLOC classification: HF5415.13 | C797 2019
Contents:
Chapter 1 An Overview of Marketing -- Chapter 2 Marketing Planning -- Chapter 3 Sales Forecasting -- Chapter 4 Consumer Behavior -- Chapter 5 Dealing with Competition -- Chapter 6 Market Segmentation.
Summary: Marketing plays a critical role in business world today and is central to the success of any business. One of the main divisions within an organization, marketing role is to recognize customer needs and wants and to produce a transform products in attempt to fullfill customer demand.
List(s) this item appears in: New Titles - Graduate School Library Dasmariñas
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Item type Current location Collection Call number Copy number Status Date due Barcode
Books Books Philippine Christian University Dasmarinas
Circulation 		Graduate School DASGS HF5415.13 C797 2019 (Browse shelf) 1 Available DGS02548

Includes index and bibliographical references.

Chapter 1 An Overview of Marketing -- Chapter 2 Marketing Planning -- Chapter 3 Sales Forecasting -- Chapter 4 Consumer Behavior -- Chapter 5 Dealing with Competition -- Chapter 6 Market Segmentation.

Marketing plays a critical role in business world today and is central to the success of any business. One of the main divisions within an organization, marketing role is to recognize customer needs and wants and to produce a transform products in attempt to fullfill customer demand.

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