Core concepts in business and management : marketing / 3G E-Learning
Material type: TextPublisher: New York, NY : 3G E-Learning LLC, 2019Description: 243 pages : col. illustrations DVDISBN: 9781984620798Subject(s): Marketing -- Business | Marketing -- ManagementLOC classification: HF5415.13 | C797 2019Item type | Current location | Collection | Call number | Copy number | Status | Date due | Barcode |
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Books | Philippine Christian University Dasmarinas Circulation | Graduate School | HF5415.13 C797 2019 (Browse shelf) | 1 | Available | DGS02548 |
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HF5415.1265 IL29 2020 Illustrated handbook of digital marketing / | HF5415.13 C374 1996 Cases in marketing management and strategy : an Asia-Pacific perspective / | HF5415.13 C728 2000 Strategic marketing / | HF5415.13 C797 2019 Core concepts in business and management : marketing / | HF5415.13 H523 2012 The successful marketing plan : how to create dynamic, results-oriented marketing / | HF5415.13 I13 2012 Marketing management / | HF5415.13 K64 1991 Marketing management : analysis, planning, implementation, and control / |
Includes index and bibliographical references.
Chapter 1 An Overview of Marketing -- Chapter 2 Marketing Planning -- Chapter 3 Sales Forecasting -- Chapter 4 Consumer Behavior -- Chapter 5 Dealing with Competition -- Chapter 6 Market Segmentation.
Marketing plays a critical role in business world today and is central to the success of any business. One of the main divisions within an organization, marketing role is to recognize customer needs and wants and to produce a transform products in attempt to fullfill customer demand.
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